Have you told readers, at the outset, what they might gain by reading your paper?
Have you made the aim of your work clear?
Have you explained the significance of your contribution?
Have you set your work in the appropriate context by giving sufficient background (including a complete set of relevant references) to your work?
Have you addressed the question of practicality and usefulness?
Have you identified future developments that may result from your work?
Have you structured your paper in a clear and logical fashion?